Today I went to the River Island press day in Amsterdam for the spring summer 2014 collection.
The venue was perfectly chosen for the look and feel of the clothing.
On one hand the floral, pastels and flowy shapes.
On the other hand prints, tribal and urban.
For me what really did it was all the beading and urban details.
Now normcore is the trend but I say the bigger the better, with this ss14 collection from River Island you definitely can.
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